Google AdWords

New Google Adwords Policy Benefits Affiliates
Until recently, if you did a search on the term 'satellite dish' at Google, and then surveyed the URL's in the Adwords listings, you were bound to see that most of the ads linked to just one company. You'd also note that most listings ended with the 'aff' (affiliate site) designation. Eight ads all linking to the same site. How useless and frustrating was that? (24-Jun-05)

Looking for Help Writing Google Adwords?
With the holidays in “full swing,” shopping is frenzied and buying is at the high point for the year. With even the most rudimentary business knowledge, you know that fourth quarter of the year is always the strong quarter for retailers. People are buying like crazy and each year, the economy picks up a little more steam and people have a little more disposable income. As Pay Per Click (PPC) advertisers, we know that we must take advantage of this season. This can be a gold mine of opportunity. Whatever product you may be promoting, people are generally more likely to buy. There are exceptions, of course, but we need to be taking advantage of shoppers’ willingness to purchase items they may not normally purchase. (24-Jun-05)

Google AdWords Analyzer Review - Pros and Cons
Adwords Analyzer is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market. If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase. (24-Jun-05)

Google AdWords Copy that Clicks
Google Adwords are popular among many people just starting home businesses. Even many home biz veterans still use Adwords to promote their own products or supplement their income via affiliate marketing. While there is a learning curve associated with the Adwords process, it's really not difficult to get the hang of it. In fact, Google makes getting started so easy that actually writing the short advertisements often gets overlooked. Thankfully, there are quite a few resources that Google offers to determine whether your ad is receiving "click throughs," how often it is showing, and what number of people are seeing the ad. (10-Oct-04)